We all were inspired by the love between founder Lindsay Gores and her adorable dog, Zoey.
This is part an ongoing series where we invite local entrepreneurs to share their inspirational origin stories with you.
PURE Dog Food was started after a car hit my miniature Yorkshire Terrier, Zoey. She suffered a broken pelvis in 8 places, could barely eat, and recovery was slow. I almost lost her.
I was told by our vet to feed her a clean diet of chicken and rice while she healed. The best I could do with my full-time work schedule was to grab some takeout rice and a rotisserie chicken from the grocery store. But Zoey wasn’t getting better quick enough. I knew she needed more nutrition. After consulting with my vet I began cooking a special meal at home for Zoey using organic, lean turkey, long grain brown rice, whole grain rolled oats, broccoli, and carrots.
This mix became PURE Dog Food’s first product, Turkey Tried & True. After just a few days on this diet, Zoey began a complete turnaround in her healing. She took her first steps, the personality came back to her face, and her regularity was even better than before due the addition of fiber into her diet and vitamins that support the absorption of protein. I had my Zoey back again!
I knew I couldn’t put Zoey back on a diet of commercial kibble, with all its preservatives, fillers, and animal byproducts, made in a factory somewhere. However, as a working professional, I also knew it was impossible to cook a handmade meal for my dog everyday. But Zoey was back to her old self and loved her new food. I knew I couldn’t be the only one in this situation, so I took the plunge, quit my job, and started cooking Zoey’s recipes for a larger audience.
When the initial PURE customers began seeing dramatic results of their own, I knew I was on to something special, and I haven’t looked back since. It’s been an amazing journey, and I am so grateful for the opportunity to share our story and our products with the Erewhon community.