Blog

August 15, 2018

August is Women Owned Business Month at Erewhon. Snow Monkey is definitely a favorite here at Erewhon with vegans and non-vegans alike! Co-founders Rachel Geicke and Mariana Ferraira have assembled a group of amazing young women, who are taking their line of plant-based superfood ice creams to the next level!

What inspired you to start this business?

As a lifelong athlete, I have experienced the power of food as functional fuel. The majority of the time I eat very clean, however sometimes my sweet tooth gets the best of me. My co-founder Mariana had the same issue and we would always wish that Ice Cream wasn’t so unhealthy but would eat it anyways. We realized that we (along with many other Americans) were in an unhealthy relationship with ice cream, so we created an alternative that people with all sorts of dietary needs/preferences could indulge in without feeling guilty.

What advice would you give to your teenage self?

Be deliberate and afraid of nothing!  

As a female entrepreneur, what are the pros of being a woman in charge of your own business?

I love waking up every morning and going to work with 3 other badass women under 30. It’s exciting and challenging, but more than anything, it’s fun.

How does your product appeal to all different types of women?

Because Snow Monkey really is a guilt-free indulgence, it can be enjoyed by anyone at any time of day. We have the cleanest ingredients label in the ice cream aisle, and that’s something I’m really proud of. We have women (and their children) who have NEVER been able to enjoy ice cream or other ice cream alternatives that use allergens like nuts or soy, they go crazy for Snow Monkey. Not only does it check all the boxes of being nutritious and allergen friendly, it’s also delicious!

Name three things that guided you to success.

My “Tribe.”

My willingness to try new things

My athletic and competitive nature

Describe your brand in 3 words.

Adventurous

Genuine

Bold

What does balance mean to you?

I’m still learning.

What three things can you not live without?

Exercise

Pellegrino

Erewhon’s hot bar

What is one piece of advice for aspiring female entrepreneurs?

Stay true to yourself and surround yourself with other people who share your vision and passion.

What’s your superpower?

Long term vision.

One wellness hack that everyone should know

Do what’s good for you (don’t listen to the noise) and don’t make excuses.

Where did your passion for health and beauty come from?

Experiencing how eating healthy impacted by athletic performance and made me feel more alive than ever.

What makes you feel beautiful?

Being strong and reaching new goals (whether it’s at the gym, in business, or personally).

Who are 3 inspirational women we should follow and why?

Susie Wolff – Susie pushed boundaries and broke barriers in the male dominated world of F1. She was an F1 Williams test driver for the 2015 season and was the first woman to take part in a F1 racing weekend in 22 years. Susie’s initiative Dare to Be Different empowers young women to succeed in male dominated industries.

Katrin Davidsdottor – Fittest Woman on Earth (CrossFit Games Champ 2015/2016), the amount of sweat, blood, and tears she puts into her training is beyond inspirational. I’m convinced she’s super human.

Mariana Ferreira, my co-founder. She works tirelessly to improve our formula and bring new flavors to life, her work is amazing!

What is the title of your autobiography?

Work in Progress.

What do you love about Erewhon 🙂

EVERYTHING. Their product selection is unique and held to a higher standard than any other retailer. I have celiac disease and several other allergies, and I love that I can trust anything I find at Erewhon. Plus the Erewhon team goes out of their way to make every visit a pleasant experience.