August 30, 2018

We can honestly say this month’s campaign is one of our favorites. We are sharing a number of interviews with some of our favorite female entrepreneurs. Jenefer Palmer, founder of OSEA, took her passion for healing and her love for the ocean and turned it into a line of seaweed-based vegan skin care items.

What inspired you to start this business?

In the 80’s, I was a spa director. For the life of me, I couldn’t find natural skincare products for our clients–so I decided to formulate my own! I started by making hydrating oil blends and seaweed wraps infused with essential oils. This quickly translated into a full fledged seaweed-based skin care business that is now OSEA.

What advice would you give to your teenage self?

Wear a wide brimmed hat and stay out of the sun.

As a female entrepreneur, what are the pros of being a woman in charge of your own business?

I am the Creative Director and formulator of OSEA products. As a woman, it’s empowering to be able to not only dream up a product but play an essential role in its creation as well.

How does your product appeal to all different types of women?

Our product appeals to women from various demographics, including vegans, health conscious individuals, yoginis, and most of all those that are looking for non-toxic luxury skincare.

Name three things that guided you to success.

Studying cosmetic chemistry

Researching the latest plant-based ingredients


Describe your brand in 3 words.

Active. Vegan. Skincare.

What does balance mean to you?

Balance for me is about slowing down and nurturing my health while working in a fast-paced and ever expanding wellness industry.

What three things can you not live without?

Cast Iron Skillet, Bathrobe, Espresso

What is one piece of advice for aspiring female entrepreneurs?

Find a mentor–or many mentors in your field. When I started my business in the 80’s, I was lucky to live in Malibu at a time when alternative healing arts were burgeoning. As a Cranial Sacral Therapist I surrounded myself with a community of well-known healing practitioners who inspired and mentored me in growing my company in the most effective and healthy way possible.

What’s your superpower?

Blending plant-based concoctions for the skin and making vegan waffles.

One wellness hack that everyone should know

If you’re not drinking a ton of water by now, you’re either dead or not paying attention.

Where did your passion for health and beauty come from?

My passion for health and beauty was pretty much indoctrinated in me from birth. I come from a long line of women healers. I would say that I was most inspired by my grandmother, Elsa Reuschle, one the first female chiropractors in the US and the person who introduced me to the healing powers of seaweed.

What makes you feel beautiful?

A cranial touch OSEA facial. It makes me feel beautiful because I end up in a Zen state with glowing, dewy skin.

Who are 3 inspirational women we should follow and why?

1) Sylvia Earle – American Oceanographer and founder of @mission_blue, an organization to protect our oceans.

2) Koya Webb – @koyawebb – Holistic Health Coach

3) Caitlin Shoemaker – @frommybowl – Vegan Recipe Developer

What is the title of your autobiography?

The Accidental Entrepreneur.

What do you love about Erewhon 🙂

I’m addicted to Erewhon’s vegan probiotic coconut yogurt. It’s the best $25 you’ll ever spend on food.