Blog

May 3, 2013

It’s pretty hard to drive a few miles in Los Angeles without passing a new juice bar. Juicing and cleansing are undoubtedly the current craze and you’re just out of touch if you haven’t found your favorite source of these supposedly sophisticated elixirs. They’re all touted as the optimal balance of nutrients with the power to change your life.

But not all juices are created equal.

And as with anything you put in your body you should get to know the products and seek out the best. The whole point of juicing is to cleanse your system of impurities and allow your body to find its true balance. So your juice needs to be filled with the vitamins, minerals, and phyto-chemicals in their purest, rawest, most readily available form.

A key component in guaranteeing you get a nutrient-rich juice is looking at the way it is prepared. Cold-pressed juices maintain their nutrient content unlike old-fashioned centrifugally-made juices, which destroy the value of the food. You can often tell that a juice is cold-pressed because it retains its natural color and flavor, instead of fading and getting that generic juice taste. In addition, some juices on the market are chemically altered in order to extend their shelf life; they are either put through pasteurization, which involves high heat, or ‘pascalization,’ where the juice is intensely pressurized. These harsh processes damage the nutrients. To ensure the juice is alive, capable of nourishing your body and filled with real flavor, we recommend that it’s made fresh daily and consumed within a few hours of pressing.

What to look for in your juice:

  • 100% organic fruits and vegetables
  • Raw, not pasteurized or pascalized
  • Cold-pressed
  • Pure juice without additives, like water or sugar
  • Made daily

 

At Erewhon, our juices meet this standard and we strive to ensure that what we offer is always what’s best for your body.

To learn more about raw cold-pressed juice and for a chance to sample a wide range of cold-pressed freshly-made 100% organic juices, come to the Erewhon Raw Food Event Saturday, May 18, from 11 am to 2 pm. Visit our event page on Facebook to learn more and to RSVP.