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The History of Erewhon
Erewhon’s roots are in the Macrobiotic movement of the 1960s. Macrobiotics(meaning “large or long-life”) is a philosophy of living a balanced life which includes a dietary regime centered around whole grains and vegetables (from land and sea) and based upon the opposing/attracting forces in nature referred to as yin/yang.
In the 1960s, Michio and Aveline Kushi, macrobiotic teachers from Japan and students of George Ohsawa, the founder of the modern macrobiotic movement, formed study groups in New York and later in Massachusetts. As the groups of students increased, the demand for macrobiotic products increased, but such foods were in short supply in this country. To fulfill the need, the Kushis’ began to import food from Japan, work to develop American organic farming, and opened shops to supply their followers.
In 1968, Aveline established a study group in Los Angeles and opened a one-room shop on Beverly Boulevard called Erewhon. One of Aveline’s students, Thomas De Silva, began working in the store in 1969 and in 1980 became the owner of Erewhon’s Los Angeles store. In May of 1991, the store moved to its present location. After 30 years, it is still family-owned and operated.
Today, Erewhon Natural Foods market occupies 12,000 square feet and has become a model store in the natural foods industry offering the finest selection of organically-grown produce, groceries and macrobiotic staples. A wide variety of natural remedies including vitamins, herbs and homeopathics is also available.
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STORE HOURS |
| Mon |
8 AM - 10 PM |
| Tue |
8 AM - 10 PM |
| Wed |
8 AM - 10 PM |
| Thu |
8 AM - 10 PM |
| Fri |
8 AM - 10 PM |
| Sat |
8 AM - 10 PM |
| Sun |
9 AM - 9 PM |
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